Marketing is one of the most important ingredients when it comes to choosing the right real estate sales person to sell your house. After all your home is often your biggest material asset.
The goal of any good real estate professional should be to get the best possible result for you and your needs. Right timing, right price, right terms. So, it’s very important whoever you choose to sell your home should take time to understand the unique features of your home, think about the most likely buyer and have the right skill, knowledge and company support to make sure your home is seen by the people most likely to buy.
The art is all in choosing the right channels to get your home in front of this target buyer. After all, there are so many options for media exposure today which can become confusing. Newsprint, websites, social media, agent databases, radio and the list goes on. So which one/s are right for the sale of your home?
The good news is, a good agent won’t need to use all of these channels, but they should consider them all. To do this they need to match the likely buyer group to the media channels where that group is most likely to spend their time looking for property. So, your chosen agent and the brand they work for should have good research and knowledge to make sure this is done right.
At EVES, we’ve done some very interesting research recently which helped us understand which media channels local buyers are using to shop. Not surprisingly the most popular of these channels is online*. So we asked ourselves, when it comes to the most commonly used real estate websites** where are potential buyers coming from?
Our research has shown that the majority of searchers for Bay of Plenty and Waikato property are coming from Auckland, closely followed by their own local market. Interestingly Wellington has the 3rd highest search numbers and there are four Australian cities in the top 10 for property searches across both regions.
The picture is simpler when we look at the Google analysis of eves.co.nz website. Here locals do come in above Auckland users , with Australian traffic again featuring in the top 10. What’s all this telling us? That a good quality property marketing campaign will split the marketing across channels that market your property to local, national and international audiences.
The great news is our EVES salespeople can explain to you how they can help with putting your property in the right place, so the right people see it, in order to get the best result for you.
EVES, more people selling more property…….with a few extra smarts.
*based on independent research
**based on unique user data from Real Estate.co.nz May – July 2017