Why it's important to invest in marketing
Why it's important to invest in marketing
Posted: August 25th, 2023 / By EVES Realty
Selling a property is a significant financial transaction. Whether it’s a much loved family home, a lock and leave bach or an investment property, the decision to sell is never taken lightly. However, in today's competitive market, simply listing a property for sale and waiting for the buyers to come knocking is no longer an effective strategy. This is where investing in marketing becomes essential for property owners who want to achieve a successful sale and get the best possible price for their home in the current market.
1. Increased visibility and exposure
The real estate market has evolved dramatically in recent years, with buyers and sellers alike utilising online portals more prominently than ever before. With the Median Days to Sell increasing in many regions around the country, property stock is sitting on the market for longer periods.
Property owners who invest in marketing their properties above the most basic or free digital packages gain increased visibility and exposure to a larger pool of buyers.
Research done by Trade Me Property this year* has shown a whopping 99% of buyers search for property online, and the better the digital package, the greater the exposure and the engagement. This is demonstrated by the Trade Me Platinum Listings achieving 36.3% more views than property listings on a Silver Package.
Through well-crafted online listings equipped with prominent digital packages, professional photographs, virtual tours, and engaging descriptions, potential buyers can get a comprehensive feel for the property before even stepping foot inside. This leads to more enquiries, viewings and ultimately, a higher likelihood of achieving a successful sale.
2. Targeting specific audiences
Different properties appeal to different buyers, such as first homeowners, families, retirees, or investors. A strategic marketing plan is crucial to positioning your property in front of these buyers.
The types of audiences that can be targeted through a strategic marketing plan may include certain age groups, demographics or even geographical locations. That’s where the experience of your EVES salesperson comes in. We know how to tailor your marketing campaign to access the right buyers for your home. Don’t hope the right buyer sees your listing, feel confident in knowing they won’t be able to miss it!
3. Shorten time spent on the market
Investing in a targeted and strategic campaign can minimise wasted effort and resources, while maximising the chances of finding the right purchaser quickly. This is important, as simply having your property appear for sale with minimum exposure to see what interest it gets, actually does more harm than good. Real estate, like any product or service, is still vulnerable to becoming ‘shop worn’ when advertised for long periods. This leads to the perceived value of the property diminishing in the eyes of potential purchasers, so it pays to market it actively from the get-go.
4. Maximising Sale Price
Ultimately, property owners aim to achieve the highest possible sale price for their property. Effective marketing plays a crucial role in achieving this goal. When a property is presented in the best light, potential buyers may be willing to pay a premium for it. Additionally, creating a sense of competition among interested buyers can drive up the final sale price and potentially lead to competitive bidding in the auction room.
5. We offer payment options
Don’t let money hold you back. If you would like to invest in a quality campaign to maximise your sale potential, talk to your EVES salesperson about our List Now, Pay Later option, soyou can get your marketing campaign underway, without delay!
The days of simply putting a "For Sale" sign on the front lawn are long gone. The current real estate market demands strategic and targeted efforts to ensure that properties reach their full potential in terms of visibility, value, and appeal. Property owners who recognize the importance of marketing and invest in advanced campaigns are more likely to find qualified buyers quickly and achieve the best possible outcome in terms of both price and efficiency. Chat to one of our of helpful salespeople to get started.
*Data sourced from Trade Me Property Report and Trade Me Property site statistics, residential for sale, average listing views, Jun - Jul 2023 **Disclaimer: For approved applicants only. Not available for commercial properties, sections, or any property that does not have a Certificate of Title and Code Compliance Certificate. Other eligibility criteria and terms and conditions apply. Your salesperson will collect information about you for the purposes of verifying your identity under the Anti-Money Laundering and Countering Financing of Terrorism Act 2009 (AML/CFT Act). If your salesperson refers you to Real Flow Finance (NZ) Limited (Real Flow), you agree that your salesperson may also disclose any such information that it has collected to Real Flow so that Real Flow may also satisfy its obligations under the AML/CFT Act. Real Flow is certified by the Commerce Commission for the purposes of being a creditor under a consumer credit contract.