The Young Person in Real Estate Conference held in Auckland last week focused a lot on promoting property in digital media, in order to get in front of those people looking for property. It stands to reason that in this day and age, that is how the majority of buyers search for their new home or investment. However, statistics presented to us and executed by an independent research company absolutely endorse the need to be across all media platforms including print. How often do you go into a cafe and see people reading papers and magazines in a leisurely manner on a weekend? These people are what we call passive buyers and are integral to a marketing campaign. These are the guys who commonly don’t let price become a barrier when they want to own a specific property. We cover all the bases in our assessment of your property and where to find the best buyer. Call us to discuss how we can get the best price for your property. EVES. Exceptional. Everyday.